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On-line trading : ウィキペディア英語版
Investing online
Investing online, also known as online trading or trading online, is the process by which individual investors and traders buy and sell securities over an electronic network, typically with a brokerage firm. This type of trading and investing has become the norm for individual investors and traders since late 1990s with many brokers offering services via a wide variety of online trading platforms.
== Overview ==
Prior to the advent of the Internet, investors had to call up their stockbroker and place an order on the telephone. The brokerage firm would then enter the order in their system which was linked to trading floors and exchanges.
In August 1994, K. Aufhauser & Company, Inc. (later acquired by TD Ameritrade) became the first brokerage firm to offer online trading via its "WealthWEB". Online investing has experienced significant growth since that time. Investors can now enter orders directly online, or even trade with other investors via electronic communication networks (ECN). Some orders entered online are still routed through the broker, allowing agents to approve or monitor the trades. This step assists in the protection of both the client and brokerage firm from unlawful or incorrect trades which could affect the client’s portfolio or the stockbroker’s license.
Online brokers in the US are often referred to as discount brokers but in Europe and Asia many so-called online brokers work with High-net-worth individuals. Their popularity is attributable to the speed and ease of their online order entry, and to fees and commissions significantly lower than those of full service brokerage firms within the US.
Two types of online brokerages have emerged in the US in the mid 2000s. One type of brokerage offering Direct-access trading to exchanges, such as Interactive Brokers. While the other type of brokerage, such as TD Ameritrade route orders to Market maker firms to have their orders filled. An example of a Market Maker firm was Knight Capital Group, now known as KCG Holdings.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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